I would say by the crinkle in his eyebrow and the hole in his cheek, that he’s done this to camouflage some scars he was embarrassed by, perhaps from a dog attack or a skidoo accident. I guess he’d rather be known as “the guy with the face like a purse” than “the guy with the creepy scars”. Same reason shy, insecure teens dress punk or goth etc: then when people stare, you feel like they’re staring at the look you created, so you’re in control. Otherwise when people stared you’d feel helpless & violated. I once worked with a midget with a ‘fro. He wasn’t naturally curly! I wondered why he’d spend the $ on perms, and concluded it was so we’d think of him as “the guy with the ‘fro” rather than “the little person”. We all need to feel in control of our identities.
Sorry to get all philosophical! Perhaps this guy’s scars are just the holes where his piercings go that he left out today, and he’s just a douchebag trying to look special.
Either way…I wonder if the chicks who obsess over $5,000 purses would be attracted to this, or laugh at it?